2016 W. Concord, (773)276-0905, betaboutique.com 
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Goods: Discounted designer clothing, bags and accessories for women. Designers: The list of designers is long and always growing, with everything from Betsey Johnson to Charlotte Ronson to Ya-Ya. Owner: After building her fashion clout working in the offices of Ann Taylor in New York, Janice Moskoff moved to Chicago to avoid the daily corporate grind. Vibe: Hidden away on a side street, the shop feels like a well-kept secret you’re proud to have stumbled upon. The interior is bright, and help is outgoing without being overbearing. Price Range: Inexpensive-Moderate. The Look: Casually dressed to impress and effortlessly on top of trends. Shopper’s Perks: Sign up on the Web site to get emails on new designers and shipments, as well as info on their multitude of events.
UPDATED SEPTEMBER 2008
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