34 E. Oak, (312)944-0885 
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Goods: Women’s clothing and accessories. Designers: Organic, Michael Stars, Ella Moss, James Perse, jeans by James and J Brand. Owners: Husband-and-wife duo Jeffrey and Leslie Gersten opened this Gold Coast staple thirty-three years ago. Vibe: Techno beats pulse in the background of this bright and cheery storefront. The sales staff is knowledgeable yet unobtrusive, and the racks of clothing are neatly organized, making it easy to spot your favorite fall sweater from across the room. Price Range: Expensive. The Look: Classic pieces with a trendy edge. Run errands all day, meet your guy at Avenue M and look classy, fresh and fabulous all the while. Shopper’s Perks: The Gerstens’ priority is educated service—they’re constantly ensuring their staff is in-the-know by educating them on the best designer for each body type. The Thing for Spring: Bright t-shirts from a variety of designers.
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