2004 W. Roscoe, (773)935-2820, thedenimlounge.com 
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Goods: Men’s, women’s and children’s clothing and accessories. Designers: Rock & Republic, Joe’s Jeans, Antik Denim, Serfontaine, 1921 Denim, True Religion. Owner: David Shelist modeled this full-size boutique after the original Denim Lounge—a store-within-a-store in his Gold Coast Madison and Friends shop—because he wanted to bring a family-friendly denim store to Roscoe Village. Vibe: Denim Lounge takes its name seriously, with a massive wall of jeans overlooking an overstuffed blue couch, stacks of magazines and a large-screen plasma TV. The mirror mosaic counter, saltwater fish tank and dogs-welcome policy round out the laidback lounge atmosphere. Price Range: Moderate-Expensive. The Look: Rock-star cool, headed to the Empty Bottle for a show. Shopper’s Perks: Watch for random Bag Sales, when $250 will get you whatever you can stuff into a drawstring bag.
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