3011 N. Broadway (773)525-8640, threadless.com/retail
Goods: Screen-printed T-shirts/sweatshirts for men, women and children. Designers: The best part of this former online-only boutique is that the designs on the clothes actually come from people who submit their artwork through the Web site. Owner: With Web site success, Jake Nickell decided “Why not?” when it came to a real-world location. Vibe: Think art gallery meets boutique, with a twist of technological genius. Shelves of meticulously folded shirts are organized below LCD screens with rotating photographs of models wearing the product for sale. Two Mac computers for customer interaction are located at the sales counter. Price Range: Inexpensive. The Look: Casual. Colorful. Humorous. A graphic designer’s dream wardrobe. Shopper’s Perks: Bring in a Threadless shopping bag from a previous purchase and you’ll get $1 off of every shirt you buy when they’re not on sale.
UPDATED OCTOBER 2009
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