1407 N. Wells, (312)654-0482, shopwildflowers.com 
(No Ratings Yet)
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Goods: Lingerie, pajamas and a small assortment of erotic toys. Designers: Cosabella, Huit, Simone Perele, Elle Macpherson, Arianne, Wendy Goez and Lise Charmel. Price Range: Moderate-Expensive. Owner: Gretchen Reachmack was shopping for lingerie with her cousin, an ex-nun, when she had the idea to open a lingerie boutique where women could browse and be comfortable. Vibe: Visitors must buzz to enter and then pass through a brick-paved, gated courtyard. The tucked-away boutique feels like a secret lingerie garden. Inside, staff is gracious and warm. The Look: Underneath-it-all sass. Zebra prints one day and Victorian corset tops the next. Shopper’s Perks: Couples appointments are encouraged and men are welcome to lounge in the big leather man-chair outside the ladies’ fitting room. The Thing for Spring: The color trend stretches to undergarments too, as Reachmack is thrilled about hot, beautiful colors like mint and coral.
3543 N. Southport, (773)472-2727 
(1 votes, average: 1 out of 5)
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Goods: Women’s lingerie, sleepwear, bathing suits, gifts. Designers: Marie Jo, Chantelle, Eberjey, Elle Macpherson, Simone Perele. Owner: A former investment banker, Christy Horton opened Trousseau to explore her passion for lingerie. Vibe: This girlie paradise—think pastel walls, deep red carpet and lacy window displays—has little nooks and corners devoted to different themes, from bridal gear to tropical bathing suits, and themed fitting rooms to match. Price Range: Moderate-Luxury. The Look: From mother of the bride to scandalous bridesmaid. Shopper’s Perks: The largest range of bra sizes in Chicago, from 30A to 52J, as well as fittings, a gift registry and a new VIP customer plan: $500 in purchases will earn you a discount for the rest of the year. The Thing for Spring: A wide selection of swimsuits, including the exclusive-in-the-US on Australian swim line Jets.
804 W. Webster, (773)472-9291 (No Ratings Yet)
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Goods: Pajamas, robes, chemises, nightgowns, camisoles, bachelorette gifts and, well, under-things. Designers: Hanky Panky, Vera Wang, Eberjey, Natori and Princess Tam Tam. Owner: After working as a manager under the previous owner, Maria Ashby rose through the lingerie ranks and now owns the shop. Vibe: The small, light-flooded space sparkles with friendly staff and pretty pieces. Cherry cabinets display one of each item. Price Range: Expensive. The Look: Comfortable and chic en meme temps. Shopper’s Perks: With more than twenty-five years of bra-fitting experience, Maria Ashby is a master at her craft; nobody leaves her shop sagging or stifled. Another Perk: Subscriptions to the Underthings Panty Club and the Hanky Panky club make great gifts. Customers can sign up for six- or twelve-month subscriptions and expect a panty the first week of every month.
64 E. Walton, (312)951-5383, samanthachicago.com (No Ratings Yet)
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Goods: Clothing, lingerie, swimwear and accessories for women. Designers: Milly, Smythe, Kenneth Jay Lane, Ya-Ya, Vince and Genetic denim. Owner: Samantha Mittelman opened the California-cool boutique in an effort to infuse the Midwest with West Coast style. Vibe: Samantha channels Barbie’s dream house with a white ostrich-skin couch, slick pink chairs and shaggy pink rugs. The walls are dressed in a girly flower print and mod white lamps illuminate the space. Price Range: Expensive. The Look: Trend-driven and youthful. Beach babe by day, party girl by night. Gold Coast girl with California dreams. Shopper’s Perks: Starlets love this place, so you may just have a celebrity sighting. Also, the store’s Web site allows for online shopping. The Thing for Spring: LNA’s perfect-fit crewneck and v-neck tees, and the staff raves about the double-breasted schoolboy blazer by Smythe.
840 W. Armitage, (773)281-2352, shopisabella.com (No Ratings Yet)
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Goods: Lingerie, swimwear and loungewear for women. Designers: Cosabella, Le Mystere, On Gossamer, Dessous, La Perla, Wendy Glez, PJ Salvage, Barefoot Dreams. Owner: In 1999, Lauren Amerine came back from a trip to Italy full of inspiration: she realized that Chicago was missing a shop staffed with expert fitters and dedicated to fine European lingerie. Thus, Isabella was born. Vibe: The sun-filled, storefront shop is filled with ruffles, flutters, ribbons and silk. Help is attentive, focused and never pushy. Price Range: Moderate-Expensive. The Look: This woman understands that underpinnings lay the groundwork for a great outfit. She loves classic style with bits of lace and feminine flair. Shopper’s Perks: Lauren’s innate size-savvy has earned her the title of Chicago’s “bra psychic.” (She can tell just from looking at you; really, she’s a master.) A huge size selection goes way beyond the double D. Another Perk: Join Club Isabella and for every fifty dollars spent, receive five dollars back in store credit every season. Note, at press time, Isabella was in the process of moving from its old location on Webster to this address.
2131 N. Damen, (773)235-1234, boutiqueg.com (No Ratings Yet)
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Goods: Lingerie, sex toys, books, videos and DVDs, costumes, massage oils and whips. Designers: Lingerie comes from Simone Perele, Huit, Betsey Johnson, Chantelle, Only Hearts, Hanky Panky, Felina, Aubade, On Gossamer, Madame V and Jane Woolrich. Owners: Cheryl Sloane and Kari Kupcinet-Kriser started G Boutique as a “girlfriend thing”—they envisioned a spot where ladies could stock up on erotic paraphernalia in a comfortable environment. Vibe: A provocative ambiance prevails with deep red and gold hues, old armoires, chaise lounges and items that could blind virgin eyes. The frank and completely relaxed staff helps quell any sex-store jitters. Price Range: Inexpensive-Expensive. The Look: Romantic, sensual, spontaneous. Lingerie ranges from prim and proper to been-around-the-block. Shopper’s Perks: G Boutique hosts private parties (either at the shop or in your home) for ladies to “drink, eat, try on clothes and talk about sex.” Their “How to Please a Man/Woman” classes are also popular. The Thing for Spring: The bright, electric colors in the Elle Macpherson Boudoir line.
