For Michael Blossom, history and fashion go hand-in-hand. In 2007 he opened Florodora, a high-end women’s boutique featuring a vintage-inspired collection of clothing and accessories, some of which are designed and produced locally. The boutique is located in the South Loop on the first floor of the Monadnock Building, a historic landmark for the city, but also a personal landmark for Blossom. His grandmother worked on the seventh floor of the building in the early twentieth century. Everything about Florodora is inspired by that time period: from the antique chandeliers and ornate wooden furniture pieces inside the store, to the clothing, handbags and jewelry.
Blossom’s newest venture also combines fashion and history. Florodora Shoes is located just south of Florodora and on the same block, at 348 South Dearborn. After some research on the Monadnock Building, Blossom learned the corner retail space that now houses Florodora Shoes has been home to multiple businesses, most interestingly, two different shoe stores. From 1902 through the 1940s, a shoe store named Hassel’s occupied the space. In the 1950s, a retailer named Hardy moved in, and also sold shoes. “You could tear up this carpet and find ‘Hardy’ in places,” Blossom says. Read the rest of this entry »

