Simplicity is the motto at the newest retail store in The North Bridge shops at 520 North Michigan. At ZipFit Denim, the sleek white tile floors shine under the bright overhead light. The two black tables line up perfectly, one placed several feet in front of the other, each adorned with four iPad tablets evenly spaced along the top. Shelves housing neat piles of jeans—which are folded according to brand, style and size—line one wall of the spacious store.
The minimalistic atmosphere of ZipFit Denim exemplifies the simplified jeans shopping experience the store offers men. Co-founder and CEO Liz Kammel is the brains behind the technology-driven store; she created an iPad app that matches male shoppers with the perfect pair of jeans for their body types and desired fits. Read the rest of this entry »