In this economy, you might be wondering how to spend less money on your wardrobe without looking cheap. Teonna Ingram and Bree Lara have the solution. At their store, Borrow a Dress Couture (BADC), a girl can rent a designer dress from the likes of Vera Wang, Alexander McQueen or Dolce & Gabbana for three days for a quarter of the retail price. Since women rarely wear a formal dress very many times, dress rental, says Ingram, is a great way to “save money and still look fabulous,” especially with rental prices ranging from $35-$300. (Dresses are also available for sale in the $150-$3,000 range.) “Women, no matter what the economy, still have events they have to attend,” Lara notes. Inspired by tuxedo-rental stores, Ingram and Lara say they saw a need to have a similar establishment for women. “It’s bound to happen in Chicago. Why not be the first to do it?” argues Ingram. Read the rest of this entry »

