1407 N. Wells, (312)654-0482, shopwildflowers.com 
(No Ratings Yet)
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Goods: Lingerie, pajamas and a small assortment of erotic toys. Designers: Cosabella, Huit, Simone Perele, Elle Macpherson, Arianne, Wendy Goez and Lise Charmel. Price Range: Moderate-Expensive. Owner: Gretchen Reachmack was shopping for lingerie with her cousin, an ex-nun, when she had the idea to open a lingerie boutique where women could browse and be comfortable. Vibe: Visitors must buzz to enter and then pass through a brick-paved, gated courtyard. The tucked-away boutique feels like a secret lingerie garden. Inside, staff is gracious and warm. The Look: Underneath-it-all sass. Zebra prints one day and Victorian corset tops the next. Shopper’s Perks: Couples appointments are encouraged and men are welcome to lounge in the big leather man-chair outside the ladies’ fitting room. The Thing for Spring: The color trend stretches to undergarments too, as Reachmack is thrilled about hot, beautiful colors like mint and coral.
3543 N. Southport, (773)472-2727 
(1 votes, average: 1 out of 5)
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Goods: Women’s lingerie, sleepwear, bathing suits, gifts. Designers: Marie Jo, Chantelle, Eberjey, Elle Macpherson, Simone Perele. Owner: A former investment banker, Christy Horton opened Trousseau to explore her passion for lingerie. Vibe: This girlie paradise—think pastel walls, deep red carpet and lacy window displays—has little nooks and corners devoted to different themes, from bridal gear to tropical bathing suits, and themed fitting rooms to match. Price Range: Moderate-Luxury. The Look: From mother of the bride to scandalous bridesmaid. Shopper’s Perks: The largest range of bra sizes in Chicago, from 30A to 52J, as well as fittings, a gift registry and a new VIP customer plan: $500 in purchases will earn you a discount for the rest of the year. The Thing for Spring: A wide selection of swimsuits, including the exclusive-in-the-US on Australian swim line Jets.
2131 N. Damen, (773)235-1234, boutiqueg.com (No Ratings Yet)
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Goods: Lingerie, sex toys, books, videos and DVDs, costumes, massage oils and whips. Designers: Lingerie comes from Simone Perele, Huit, Betsey Johnson, Chantelle, Only Hearts, Hanky Panky, Felina, Aubade, On Gossamer, Madame V and Jane Woolrich. Owners: Cheryl Sloane and Kari Kupcinet-Kriser started G Boutique as a “girlfriend thing”—they envisioned a spot where ladies could stock up on erotic paraphernalia in a comfortable environment. Vibe: A provocative ambiance prevails with deep red and gold hues, old armoires, chaise lounges and items that could blind virgin eyes. The frank and completely relaxed staff helps quell any sex-store jitters. Price Range: Inexpensive-Expensive. The Look: Romantic, sensual, spontaneous. Lingerie ranges from prim and proper to been-around-the-block. Shopper’s Perks: G Boutique hosts private parties (either at the shop or in your home) for ladies to “drink, eat, try on clothes and talk about sex.” Their “How to Please a Man/Woman” classes are also popular. The Thing for Spring: The bright, electric colors in the Elle Macpherson Boudoir line.
